AWEA WINDPOWER 2019

Services:

Branding, Marketing Collateral, Public Relations

The American Wind Energy Association (AWEA) is the national trade association for the U.S. wind industry. With thousands of wind industry members and wind policy advocates, AWEA promotes wind energy as a clean source of electricity for American consumers. Every year, AWEA holds “WINDPOWER”, an industry conference featuring hundreds of exhibiting companies and organizations as well as three days of thought leadership presentations by top-tier speakers, market trend discussions, and premium networking opportunities. In 2019, WINDPOWER was held in Houston, Texas and was themed “Wind+” to highlight the many ways that leaders from across different energy sectors can collaborate on a cleaner energy future. AWEA hired Innovant Public Relations to support the AWEA WINDPOWER 2019 branding and local outreach effort.

Innovant developed the design lock-up and brand elements for the conference, reflecting the theme of Wind+, Powering the Future, Together, as well as led local outreach and engagement for the conference. We identified target audiences and built strategic relationships to get the word out and bring awareness to as many people as possible about the upcoming conference, while striving to boost attendance. Innovant was able to secure over a dozen event partnerships with organizations including Pink Petro, Sierra Club Houston, Houston Renewable Energy Networking Group, Houston Rotary, National Ocean Industries Association, WRISE, American Solar Energy Society, Citizens’ Environmental Coalition, and others.

Innovant also secured a partnership with the Greater Houston Partnership (GHP), which resulted in the GHP hosting the AWEA Annual Market Report press conference in April 2019, as a prelude to WINDPOWER 2019. By working closely with the GHP communications team, we were able to ensure that conference messaging and promotion was shared across the GHP social media network, as well as at the press conference. To further drive exposure for the industry by highlighting jobs, technology, advancements and growth, we orchestrated an intimate educational boat tour of the Houston ship channel and the Port of Houston for conference attendees and the press to show them the logistics of the wind industry supply chain, and we worked with a key AWEA member that is headquartered in Houston to open up its Remote Operations Control Center to members of the press.

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Branding

AWEA hired Innovant to support the AWEA WINDPOWER 2019 branding and local outreach effort. Innovant developed the design lock up and brand elements for the conference, reflecting the theme of Wind+, Powering the Future Together (including seven web ads), as well as led local outreach and engagement for the WINDPOWER 2019 conference. We identified target audiences and built strategic relationships to get the word out and bring awareness to as many people as possible about the upcoming conference, while striving to boost attendance. Innovant was able to secure over a dozen event partnerships with organizations including Pink Petro, Sierra Club Houston, Houston Renewable Energy Networking Group, Houston Rotary, National Ocean Industries Association, WRISE, American Solar Energy Society, Citizens’ Environmental Coalition, and others.

Wind Power
Transmission
Solar Power
Hydro Power
Battery Storage
Electric Vehicles
Farms
Powering Cities

Digital Ads

Showroom Floor at WINDPOWER 2019

“Operation Happiness” Wind Energy Mural Installation at Bar Boheme

Thinking outside the box, Innovant came up with the idea of expanding the Wind+ theme to include the Houston art community through a local initiative called Wind+ Art. We worked with local artists and arts organizations to create and install a wind energy themed mural on the patio of Bar Boheme (voted the best patio in Houston by the Houston Press) and secured a feature story in PaperCity Magazine about the conference and the art installation. In that same vein, we identified a local gallery to curate a renewable energy-inspired photography show to be featured on the showroom floor for conference attendees to enjoy. By designing a targeted press strategy leading up to the conference, finding creative ways to incorporate the arts, and leveraging relationships with local energy and arts reporters, Innovant was able to garner press coverage leading up to and following WINDPOWER 2019. We were so pleased to have the opportunity to bring the “Wind+” theme to life in our community.

“We are hosting our annual WINDPOWER Conference & Exhibition in Houston this year and were very excited to work on branding for the event with a group who came highly recommended within the industry. The 2019 conference theme is “Wind+, Powering the Future. Together.” We wanted a logo and visual identity that illustrated how wind thrives through innovation and collaboration, using alliances to propel the industry forward. Louis and the rest of the Innovant PR team brought our vision to life, and we couldn’t be more thrilled with the branding elements for our annual conference.”
Jennifer Harwell
Vice President, Marketing & Strategic Initiatives, American Wind Energy Association

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